Houdini wants to demonstrate the important role of connected products in solving fashion’s biggest barriers to circular business model transformation-creating a measurable platform for increases in customer lifetime value and in revenue generated per item through digitisation. Houdini is a Swedish outdoor brand at the forefront of sustainable performance design, selling. Connecting our products, we aim to deliver a richer customer experience and foster long-term relationships with products, community and the planet,” said Jesper Danielsson, head of product, Houdini. Just as our responsibility as a brand doesn’t end when we sell a product, the relationship with Houdini doesn’t end there-it continues through use, care, reuse and next life. “Digitising our circular ecosystem, we are replacing silos with an interconnected system and transactions with relations- dismantling two of the biggest barriers for the circular transition. As a company led by women, a trailblazer in sustainable innovation and a pioneer of circular business models, Houdini keeps challenging the norms of the outdoor industry. By simply touching their mobile phones to YKK’s NFC-enabled zipper pull on its One Parka, customers will instantly connect to the brand and can access curated use and care guides, service, support and opportunities to explore and co-create circular ways of life. Swedish outdoor brand Houdini Sportswear, an odd band of scientists, artists, designers and adventurer, is on a quest to reimagine the future of circular sportswear.
Houdini clothing zip#
Turning the product into a communications channel, connected products open a direct and continuous connection between brand and customers. Excellent warmth-to-weight ratio - Durable face - Moisture wicking micro fleece inside - Shaped collar with zip garage - 2-way front zip - Extended sleeves. It also enables the company to digitise and reinforce its relational business model, moving further from the transactional customer relationships defining retail. One Parka is the first product to feature YKK's new Touchlink NFC zipper pull and the first parka to be connected end-to-end by the EON Product Cloud.#Ĭonnected garments lower the threshold to circular business models such as resale, rental, subscription, and recycling. Swedish circular sportswear brand Houdini has partnered with EON & YKK Technology to digitise its One Parka, launching August 2021, and to digitise and connect all its garments to the cloud by 2023.
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